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PeerPowerClub

Digital Marketing

If you have are persuasive and have a creative side then 

this course is for you. Learn the abc’s of digital 

marketing and become the best in the game. Kickstart your 

career in digital marketing with beginner training from scratch by peerpowerclub.

Enrolment Fee is  200/- Only

What you’ll learn

  • Introduction to Digital Marketing

  • Website Planning and Creation

  • Search Engine Optimisation (SEO)

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing & Strategy

  • Web Analytics
    Online Reputation Management

  • Digital Media Planning and Buying

  • Web Remarketing
    Email, Mobile & Network Marketing

  • Adsense, Blogging, and Affiliate Marketing

  • E-Commerce Management

Benefits

  • Live classes – 40+ hours of live classes

  • Peer Discussions – 15+ hours of Peer Discussions

  • Networking- Associate and Network with people with similar career goals and interests

  • Doubts and Queries- Doubts and Queries can be cleared by the Mentor

Peer-Training Content

Day 1
•What is Digital Marketing
•Evolution and emergence of digital marketing
• Why is Digital Marketing important
•About inbound and outbound marketing
Day 2
•Components of Digital Marketing
•Briefing the first component : branding
•How to design a logo? Strategy behind logo
•Canva and photoshop
• Strategy behind Tagline.
How to design a tagline?
Day 3
•What is network marketing?
•How does network marketing work? The earning tree in network marketing
•Pros and Cons of affiliate marketing
•About Aplomb and Oriflame.
Day 4
•How to write Content?
•What are the types of content and also explain about which content is suitable for which target audience.
•How to optimize content?
How and where to publish content?
Day 5
•How to do Facebook and Instagram pages promotion?
•How to allocate a budget for social media marketing?
•How to generate leads for your company product and services?
•Related case study

Day 1
•Facebook ads
-First, explain the objective of creating ads on social media sites like Facebook.
-Explain how ads should be
-How to create fb ads?
-Pros and cons of fb ads
Day 2
•YouTube ads
- types of YouTube ads
-Explanation of which ad is specific to which niche
-explanation of how YouTube ads help in marketing
- step by step guide : how YouTube ads are created
Day 3
•Instagram Marketing Strategy
-how to build your goals and target audience?
-how to grow follower base
-how to conduct market analysis?
-tactful use of hashtags(#) for increasing your page reach.
-building brand
-promotion on Instagram
Day 4
•Continuation of Instagram Marketing
-how to create Instagram business account
-posting variety of posts
-brief explanation about aesthetics which should be involved while editing photos
-brief about Instagram post captions, its length, content and internal links
Day 5
•Continuation of Instagram Marketing
-objective of creating Instagram ads
-analysing its reach, bounce rate and CAC (customer acquisition cost) & LTV (lifetime value).
-brief about how much should a marketer spend on Instagram ads
-how to create Instagram ads

Day 1
•Reasons for creating a website
•Advantages & disadvantages of creating website
•How to create a website : step by step guide
Day 2
•On page SEO for content writing
-Choosing right keyword
-Explanation about headers, meta description and titles
-Proper internal linking and page URL setup
-How to incorporate images and visual content

Day 3
•Walk through the use of
-WordPress
-Weebly
-Medium

Day 4
•Explain about social networking to grow your business reach
•Explain how the business can be promoted via videos and articles
• How does E-book creation help?
•About leads generation

Day 5
•Google Ads
-What are Google ads and its types
-Google ads benefits and disadvantages
-Google advertising cost

Day 1
•How to use Google keyword planner for ads
•How to advertise on Google

Day 2
•How to run campaigns on social media?
•a brief to link building and page ranking
•Channels and resources for digital marketing
Day 3
• Case study and story of
-Neil Patel
-Gary Vaynerchuk
-Larry Kim
Day 4
•What is freelancing? Can you become a full time freelancer? What is the earning threshold in it?
•Digital Marketing posts as part time internship/job.
Day 5
Combined case study of all topics along with its importance and need in the booming as well as developing countries like India.

When you complete our 30-Days Live Peer Training course, you will receive a
certificate of completion, which you can share with your friends, relatives, co-workers
and potential employers.

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